EN / NL

Micro Supplies

Your supplier and repairer for microchips

Micro Supplies has quickly established itself as a leading supplier of high-quality microchips and smartphone components since its establishment in 2018. With a reputation for excellence in both product quality and customer service, their customers trust them to provide the best products and support.

In addition to supplying top-quality products, Micro Supplies also offers expert repair services for their customers. Their experienced technicians have the skills and knowledge to handle even the most complex repairs, recognizing that a defective device can be a frustrating and difficult situation. Micro Supplies is committed to providing a fast and reliable service, ensuring that customers can get back to using their devices as quickly as possible.

Why innovation

At first, we were hesitant to start from scratch, given that the current website was only a year and a half old. However, as we delved deeper into the website, we realized that a complete overhaul was necessary.

During our analysis, we discovered that the website’s foundation was not solid enough to support future growth. This was due to the use of a standardized theme and poor design choices that relied heavily on numerous plug-ins and workarounds.

To ensure a seamless user experience and to future-proof the website, we decided to take a bold step and rebuild it from the ground up. Our team of experts followed a 10-step process to create a brand new site that truly reflects the vision and values of micro supplies.

Curious about how we did it? Let’s dive into the details.

The sore points of the past

  • Not an optimal mobile experience, while 70% of visitors use a mobile device to visit the website.
  • Users encounter difficulty in finding the right product among the vast selection available.
  • The filter system is needlessly complex and fails to prioritize user convenience or structural organization.
  • The management system utilizes plug-ins in illogical places, which can impact website functionality and security.
  • The use of a standardized WordPress theme results in a significant amount of unnecessary code, negatively affecting website speed and SEO score.
  • No SEO tool used on the website making it difficult for users to find the website through search engines.
  • Icons and photos on the website are misplaced and do not load properly, resulting in a confusing and unprofessional appearance.

The power of Color

At Webynite, we specialize in creating hassle-free websites that help our clients achieve their goals. When we first started working on the new site for Micro Supplies, we knew that one of our top priorities would be establishing a strong brand identity.

Without a consistent and recognizable brand style, there’s little chance of creating a lasting impression on customers. So, we set to work on defining the branding style for Micro Supplies, taking into account the owner’s desire to expand into the consumer market.

After careful consideration, we decided to go with a blue and yellow color scheme, as it perfectly suited the business and would be ideal for navigation indications. This choice not only pleased our client but also resonated with their customers, who found the site easy to use and visually appealing.

By starting with a strong branding strategy, we were able to build a website that not only met the owner’s goals but also provided a great user experience. Whether it’s browsing products or making a purchase, visitors to the site can navigate with ease and confidence, knowing they are dealing with a reputable and reliable brand.

‘From the very beginning, Webynite has shown a deep commitment to our project. The team was fully engaged throughout the website development process, and communication was a top priority. By delivering the website in stages and allowing us to start adding products right away, we were able to meet our deadline with ease.‘

– Sebastiaan- Micro Supplies

Navigating the digital landscape

As we mentioned earlier, one of the major pain points with the old website was navigation. We knew that to create a better user experience, we needed to restructure the site to make it easy to understand and use.

With the help of our expert team, we got to work immediately on revamping the website’s structure. We wanted to ensure that the categories were clear and that the products were easy to find. After much consideration, we decided to create over 5 main categories, each with subcategories that would lead visitors to the exact product they were searching for.

But we didn’t stop there. We also added a large search bar in the header of the site, making it easy for people who already knew what they were looking for to quickly find it based on article or product titles. We understood that in the micro supplies industry, time is of the essence, and customers need to find what they’re looking for quickly.

Our dedication to improving the website’s structure paid off. With the new, simplified navigation and search functionality, customers can now easily find and purchase the products they need, without frustration or delay.

Without a consistent and recognizable brand style, there’s little chance of creating a lasting impression on customers. So, we set to work on defining the branding style for Micro Supplies, taking into account the owner’s desire to expand into the consumer market.

After careful consideration, we decided to go with a blue and yellow color scheme, as it perfectly suited the business and would be ideal for navigation indications. This choice not only pleased our client but also resonated with their customers, who found the site easy to use and visually appealing.

By starting with a strong branding strategy, we were able to build a website that not only met the owner’s goals but also provided a great user experience. Whether it’s browsing products or making a purchase, visitors to the site can navigate with ease and confidence, knowing they are dealing with a reputable and reliable brand.

The final sum

Webynite was tasked with designing and developing a new website for Micro Supplies. The previous website had various issues, including poor mobile experience, difficulty finding products, an overly complex filter system, and unnecessary code.

To address these issues, Webynite started by creating a branding style that would be recognizable and easy to navigate for customers. Blue and yellow colors were selected, with clear images and categories to help customers find what they were looking for. A large search bar was added to the header for those who already knew what they needed.

The end result was a hassle-free website that made it easy for customers to find and purchase products quickly. The new design and structure were a major improvement over the old website, which had numerous usability issues.

Overall, Webynite was successful in designing and developing a website that met the needs of Micro Supplies and its customers, providing an enjoyable and seamless shopping experience.

Date

April 2023

Visit website

www.microsupplies.nl

Services

Webstart, Online-marketing

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